fun 101 with style and grace

January 25

A few weekends ago I spent the day with 8 friends and we talked about apertures, f-stops and ISO. It was my third time hosting fun : 101 and every time I get so excited to see people start to understand how to really do what they want to do with their cameras.

I try to make it as simple as possible because even though I took a few photography classes at community college when I first started out, I really learned by just focusing on the basic settings, figuring out how those settings relate to each other, and practicing a lot.

After we spent the morning talking about the basics, we went out to the park and my friend Lisa joined us to be our lovely model.

Lisa has a lovely blog called With Style and Grace , which is devoted to gluten-free entertaining, and I have personally been inspired by it (Monday I made greens + white beans!) and after we shot around she even gave us some tips on staying motivated when you are teaching yourself photography.

Enjoy these shots that we took at the workshop, cause Lisa is smart AND pretty.

And if you want to get on the mailing list for the next fun : 101 leave a comment with your email below!

Thanks to everyone who came – I can’t wait to see what you do with your new skills!

xoxo,

Em

for the love of branding

January 12

When I started my business full time in the fall of 2009, I didn’t actually have a business.

I had a rough portfolio, a canon 40D, a few weddings under my belt, and basically a desire to make it work as a business no matter what. Like most other things in my life, I just wanted to jump in. I didn’t want to do any research. So. I learned the hard way.

And I got really discouraged. Those first few weddings were like these bright beacons on the horizon. I just thought if I had shot a few weddings and I booked a few more – that would be it, and I would be on my way. But soon, I started looking around at other photographers, and their fancy websites and professional blogs and images much much better than I was taking.

And I forgot the WHY of everything I was doing. Comparison is not only the thief of joy – it creates confusion and discouragement.

I still had those few amazing clients who were encouraging me to press on. But there was this underlying dissatisfaction I felt about everything I was doing. I thought that if only I could just get a new website and brand and blog then I would really be satisfied.

But here is what happened instead.

I went to a few workshops – one by Dane Sanders and one called Making Things Happen – and they shook me up.

They made me realize where that dissatisfaction was rooted – in doing what I thought I should be doing and in comparing myself to everyone else – and I realized I needed to dig deep and get back to the core of who I am, why I love what I do, and what I want my business to be about. Then, I realized that I needed to stop making excuses and invest in a brand that reflects those things, and I needed a team of people to help me get there.

If I could go back and give Emily from 2009 some advice on starting a photography business – I would tell her this:

Em,

You have what it takes to be a photographer. Do not doubt yourself or your talent. But you need to figure a few things out first.

First – figure out your vision. Don’t get distracted by workshops and equipment and websites and what other photographers are doing on facebook. Just cut all of that out for a while. Figure out what makes YOU unique. Figure out what you want your business to be about. Figure out what  kind of experience you want your clients to have. Sit down and write about it. Give yourself the time and space to create a mission statement.

Next – focus on your craft.  Learn how to use the equipment you have so well you can use it in your sleep. And document what’s important to you. Decide what YOU are passionate about and photograph that. Don’t think that you have to be selling your skills for cheap for “experience” – when people pay you that payment is a guarantee that you are going to give them something that they love. Take that seriously. Instead, shoot things that test your limits and your creativity. Find your own unique voice.

Then – find professionals you trust for guidance & hire them to help you build a brand that showcases your unique talent and vision. Don’t settle for something that doesn’t make your heart sing. It only does you a disservice to get by on what’s free out there. The clients you want will know the difference, and the investment you make in a talented branding team will pay for itself before you know it.

Keep working hard. You’ll get there. It takes longer than you want it to, but that doesn’t mean it’s not worth it.

Finally, this year, I got down to the hard work of branding my business. I think that’s a big reason that 2011 was such a huge year for me.

Branding is really worth it, but it’s also hard work to figure out. I think a lot of people have the misconception that branding should be all about what you like. And as artists we change our mind about what we like every few months. The thought of choosing colors was terrifying to me. What if I don’t like it in a month?

But really, your branding is all about what you want other people to FEEL when they encounter it.

Here is the board I created when I began working with Making Brands Happen to guide the Gem Photo branding process.

I want people to feel : inspired, joyful, surprised, delighted + warm.

My experience with Making Brands Happen helped me understand that creating a wonderful experience for my clients begins before they even meet me. I want them to feel happy right from the first moment they look at my website to the last moment where they open their disc or album and heart shaped confetti pops out.

Here is what we created together. It makes me so happy. 

I hope this post has been helpful.

I get emails sometimes from new photographers and they are looking for any advice for photographers just starting their business. Well, this post is everything I’ve got on it.

Two things that I hope encourage you to take action to make this year the year that you begin to build your dream into a reality:

1. Making Brands Happen just launched 3 new branding options for 2012 as well as a bunch of a la carte options to help you get your branding started. They are hosting a giveaway for $500 off their services this year, so get over there and enter! I cannot encourage you enough to start this process now, even if it’s just a small step.

A year from now you will wish you had started today.

2. If you are going to WPPI this year and you are in need of some fresh, authentic images of yourself for your website or blog, I would love to help you out. I would love to offer a discounted headshot session to any photographers out there. My friend Gina did these for me last year and it was such a blessing to me to have something like this for my business.



photo by gina zeidler

Leave a comment and let me know what you are thinking. I love being in this process with you guys.

Thanks for reading.

xoxo,
Em

my favorite moments : 2011

January 6

I love pretty pictures. And I always strive to create something beautiful in my work.

But sometimes. A moment can really overwhelm me.

More than anything else I’ve learned this year, I am figuring out that what I want more than a pretty picture, is an honest moment.

A moment that makes tears well up in my eyes it is so good.

I want that. And that’s what pushes me into 2012. That’s what I am marveling at, looking back at 2011.

These moments make my heart swell with gratitude when I look at them, because I am better person because you let me experience these moments with you. I am better because of you.

Let the beauty you love be what you do.

(Rumi)

xoxo,

Em

merry everything

December 29

Merry Everything and Happy New Year everyone!

I hope you guys had an amazing holiday and are ready for the things that 2012 have in store. I am so excited about what next year holds.

Hopefully I’ll get a chance to post a wrap up from some of my favorite photos from 2011 soon, but I’ve been busy doing absolutely nothing with my hubby and finding some rest and rejuvenation before next year gets into motion, so we’ll see if I can manage a little work on that too. Yesterday we made waffles and watched movies, and it was glorious.

And without further ado, the winners of my 2011 wedding canvas contest!

 

…in first place! Cayla + Mike!                   …and in second! Trevor + Jillian!

 

Both couples will be receiving a 16×20 gallery wrapped canvas thanks to you guys.

I was so blessed to just see the outpouring of love from every single couple’s friends and families to help them win this. It was so fun to read everyone’s comments!

Thank you all from the bottom of my heart for a year that surpassed all my dreams and expectations.

Here’s to an amazing 2012.

xoxo,

Em

 

p.s. there are still some spots available for the 3rd annual fun 101 beginner’s photography workshop! spread the word, I would love to see you there.

a lesson in compassion

December 21

Have you ever had something horrible happen to you only to have a friend try to tell you why it might be a good thing?

Even if it might be true, it’s never what we want to hear. At all. We don’t want the lesson. I don’t want the lesson, even though you guys know I love me a good analogy.

Sometimes we don’t need the lesson – at least at first. What we need is to know that we are not alone. That other people care about what we are going through.

Last month I went through one of my worst nightmares and I learned a few lessons about grief and compassion.

I was walking my dog, Odin (that’s him, up there.) in our neighborhood on a crisp Wednesday morning. It was 8:30am and I was feeling good about being up and out the door before Aaron left for work.

We turned the corner a few blocks from our house and in a split second of terror I realize the Great Dane had gotten out of the gate and in an instant she had my little dog by the neck. She was going to kill him. I just remember the sick feeling in my stomach and screaming hysterically, frantically kicking out at the dog but only swiping at the air as she spun around and this time locked her jaws on his side. It was the worst thing I have ever experienced. That helpless terror. It was incomprehensible.

Thankfully, the owner had just been about to go outside and she heard the commotion and came out and we were able to separate them. I crouched over Odin and fumbled for my phone. Aaron didn’t answer. I couldn’t bear to look at where all the blood was coming from. The owner wanted to take us to the vet, and I remember thinking, I just have to get away from this. We can walk… and I felt so dizzy and Odin trembled at my side as we feebly got into her car as she drove us a few blocks home.

As I came inside I saw Aaron and I barely got the words out… Odin was hurt…and I just collapsed on our kitchen floor, sobbing. We drove Odin to our vet immediately and they took him in for surgery for the lacerations. I was just a mess.

At the doctor later that day (I had to get a tetanus shot because Odin had bit me accidentally when we pulled them apart) – the nurse who administered my shot tried to make small talk “Oh, your dog was attacked? Good thing he’s gonna be okay…” and it took all my strength not to burst into tears straight away. All I felt was that they just didn’t understand, how terrifying it had been, how scared I was now that Odin wouldn’t make it or that there would be complications with his surgery or recovery… I felt very alone. Even Aaron couldn’t fully understand, as he hadn’t been there. I knew how much he wished he had been as he tried to talk me through that day and the ones that followed.

Looking back, you might say that I was just worried for nothing. Odin is recovered fully at this point. His stitches are out, the spot they shaved on his side is growing back… he is snuggling as much as ever.

What remains, is for me to sort out the things I experienced and learned from this trauma.

What was most difficult was the feeling that most people didn’t understand. They didn’t understand how violent the attack had been. They didn’t understand how much I loved my dog. They didn’t understand what this meant to me. Of course, in reality, I was surrounded by support and messages of love.

But grief is an irrational beast, and it does not count all the supportive texts and facebook messages, it just knows that right now, in this moment, you are alone at home and your dog is still unconscious at the hospital and its all your fault and no one has an arm around you.

I learned that all the things that people do to make you feel better, only make you feel worse. People who try making light of things and looking on the bright side just make you feel like your pain is irrational.

I learned that people who experience these things, who actually lose loved ones, must feel so alone.

There is a story in the Bible that Jesus tells to a man who asks him what he must do to be righteous. He tells the story of a man who fell into the hands of robbers. Bloody and beaten, he lies unconscious in the road. A priest is passing by, and seeing him, crosses by on the other side of the road. If he touches this man he will be ceremoniously unclean, he won’t be able to do his job, so he clearly can’t stop. Another religious person passes by, and also crosses on the other side of the road. Then another man happens upon him. This time, the one in need and the one who sees him happen to be national enemies. Their two groups hate each other. And yet, the man sees the broken body and has compassion on him. He puts him in his car. He takes him to a hotel. He gets him medical attention. Then he gives the hotel enough money for him to stay two months, he tells the hotel manager, look after him, and whatever he needs, I will pay for. I will be back to check on him later. So who is the righteous one in this story? The one who professes to believe something or the one that stops and acts on it no matter what it costs him. And it will cost dearly.

The worst part of that story is that I can easily see how I am the priest. The religious person. I have my priorities on my own needs. I can easily justify a way out of the hassle of helping someone else.

The truth is that compassion for other people takes practice. It’s difficult to take my eyes of myself and train them on another, and look, and really see, what does this person need? What can I do to help them realize they aren’t alone? Where are they hurting? What do I have to give?

These are a lot of words, probably too many, but they are from my heart. Part of me just wanted to post Odin’s cute holiday picture today and be done with it. Easy. Make people smile. There’s nothing wrong with that.

But I don’t want to always put on a happy face just in case someone out there needed to hear that it’s okay to have a day where you just need compassion.

And I felt challenged that in this time where it’s so easy to put on a joyful face and post a happy status, there are others in our midst that need you to see them with eyes of compassion today.

I want to look at others and really see them for all that they are, and let them know that they are enough, and that they are not alone.

You are not alone. Your hands have the power to heal. You are meant to be loved.

xoxo,
Em